A range of web scripts put the ability to create, monitor and optimize your marketing efforts directly at your disposal, offering you tremendous opportunities to connect with your customers and ultimately drive business. For this month’s roundup, we take a look at 15+ must-have Marketing & SEO Scripts categorized in different areas of marketing. Categories include SEO scripts, link exchange scripts, mailing list manager scripts, traffic analysis scripts, sitemap scripts and A/B split testing scripts. This practical guide will give you all the scripts you need for a successful marketing and SEO campaign.
Email marketing is one of the most flexible and cost effective marketing channels. By sending targeted email campaigns, you can build relationships, promote your services and projects, increase your brand awareness and make sales. Here’s our selection of popular free mailing list manager scripts:
Phplist is an open source PHP based mailing list manager (newsletter) script that provides an easy way to manager your subscribers via opt-in or manual import as well as creating and sending your email newsletter. It also combines a set of features like support for attachments, click-tracking, bounce-back management and subscriber preference center.
poMMo is a versatile mass mailing PHP script that can be used to add a mailing list to your Web site or to organize stand alone mailings. It has been designed to be easy to use and provides flexible mailing management that everyone needs.
Infinite Responder is a completely customizable autoresponder script that allows you to send automated email replies or follow-up to your subscribers. It uses an efficient email cache system to ensure deliverability and supports unlimited autoresponders and subscription forms.
Effective SEO requires you to be in possession of an array of tools like crawl stats, keyboard saturation, and keyword position checker. Below is our selection of open source SEO scripts.
SEOPanel is a complete open source SEO control panel bundled with several tools to help you increase and track the performance of your website. One of its great feature is its keyword position checker that will track your search engine position daily and keep historical log of your positions. It also has support for backlink checks, sitemap generator, and search engine saturation checker.
Scriptalicious SEO Scripts
Scriptalicious SEO Scripts is a bundle of 37 must-have search engine optimization script. While you can easily find most of these tools available as remotely hosted solutions, it is always nice to have them installed on your own server in the event that you need customization.
Web Analytics Scripts
All your marketing and SEO efforts will be obsolete if you do not monitor and track their performance using a web analytic application. You will find several solutions available as remotely hosted but it might be wiser to install your own application on your server to have control on the data collected and for easier customization.
Piwik is a PHP / MySQL based open source real time web analytics script. It provides you with detailed reports on your website’s traffic and visitors like keywords referred to from search engines, geographic location of your visitors etc. Since Piwik is installed on your server, the data is stored in your own database making it easier to generate custom reports using its API.
CrwalTrack is more than just a web analytics script – it provides a set of extra SEO tools all aimed at helping you better optimize your site. You can for example review search engine crawlers activities, determine which pages have been indexed as well as identifying broken links or number of file downloads.
Open Web Analytics
Open Web Analytics (OWA) is an open source web analytics software that you can use to track and analyses how people use your web sites and applications. It supports conversion goal tracking, goal funnels, campaign and e-commerce tracking. Its export API will allow you to easily access over 60 different metrics.
Affiliate marketing is a great way to get others sell for you in return of revenue sharing (commission). With little work, you can start your own affiliate program by using a readily available affiliate script.
Post Affiliate is free affiliate system written in PHP. It is simple and easy to use and contains the basic necessary functionality that allows you to set up and maintain your own affiliate program. Post Affiliate includes an affiliate signup and management system along with an admin backend with detailed sales report.
A/B Split Testing
A/B split testing is a great way to test and increase conversion rates by measuring different assumptions or variations of your design, call-to-action or copy to determine which ones are performing better.
SplitAnalyser is a commercial PHP/MySQL split testing script that allows you to test and tweak multiple elements on your website to achieve the highest conversion rate possible. It produces advanced graphical stats giving you the information you need to make informed decisions about what will increase your profits and/or signups.
Sitemaps have become an integral part of search engine optimization progress. Most popular search engines will allow you to submit a sitemap of your site in XML format to allow their spiders easily identify and crawl pages on your site. The scripts below provide an easy way to generate sitemap for static HTML websites. If your site is dynamic, you’ll likely going to have to custom write your own XML sitemap files or if you use a CMS like WordPress, there are several XML sitemap generators plugins available.
PHP Site Map
PHP Site Map will allow you to quickly and easily generate and display an automatic site map with all links to your files. It does this by searching your website for a list of files and display them in a tree hierarchy. It also comes with a Google XML sitemap generator that you can submit through Google Webmaster Tools to help with crawling.
phpSitemapNG is a free Google Sitemaps generator written in PHP, but also generates RSS-based, txt-based and HTML-based sitemap files. It will spider your website and also your filesystem (of course, as you prefer). You can download and use it for free, the licence is GPL.
Link Exchange Scripts
The key in getting better ranking on search engine pages is to get link back from relevant websites. While you can always resort to doing link exchange manually, there are several ways you can automate the process with one being using a link exchange script to help you easily manage your link exchange campaign.
LinkMan link manager software will completely automate your link exchange. It works by offering an easy way for parties interested in exchange link with your site to add a link using a forum. The application will automatically verifies that a reciprocal link to your site has also been added. It also support features like allowing you to enabled nofollow link attribute or display website thumbnails next to the links.
Geolocation in marketing or more commonly known as geomarketing provides you the ability to target your marketing efforts to specific geographic locations. This can be pretty easy to implement using geo-localization scripts to determine your audience’s location and serve appropriate content or services to them.
PHP ip2country is a PHP class will allow you to determine the country name or code of your visitor based on their IP address. It includes a free mySQL dump of Maxmind’s Geolite country database.
Word-of-mouth is still one of the most powerful marketing techniques. By providing a way for your visitors to recommend your content or product to others, you can drive more traffic and sales to your website.
Tell A Friend Script
Tell A Friend script will allow your visitors to send emails to their friends through your website to invite them to visit your website. This is will bring more traffic to your site and help your increase your web presence.
GetMyContact is a commercial script that provides an automated way of extracking email addresses from a user’s contact or address book (with his permission) to build up more subscribers, referrals or simply spread the word about your website, product or service. It supports most popular webmail clients like Yahoo, Gmail, Hotmail and AOL. This script is commercial and cost $29.