Aug 26

Big Special Offer for SWF Decompiler – 2ND Set 50% Discount

We are very glad to announce a big special offer for Sothink SWF Decompiler 2nd Set 50% Discount! As the most popular software from SourceTec Software, it is the industry-leading Flash decompiler for you to convert SWF to FLA or FLEX, as well as convert Flash to HTML5.

To help more users enjoy this special offer, we provide three flexible ways. You can choose any way as you like:

SWF_Decompile_50

1. Directly order two sets by totally $119; Order Now >> Continue reading

Aug 19

Fundamental Guidelines Of E-Commerce Checkout Design

Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that designers of e-commerce websites do very often? Are there any common guidelines or rules of thumbs that make it more difficult for our users to purchase products? And is there some meaningful way to improve the conversion rates for our products?

Well, that’s exactly what we wanted to find out. In 2010, we recruited a batch of Web users and conducted a usability study, focusing only on the checkout user experience, from “Cart” to “Completed order.” The study was conducted using the “think aloud” protocol and was documented by recording everything that happened on the computer screen. The behavior of the test subjects was then analyzed by scrutinizing these recordings at a later date.

Credit-card-payment in Fundamental Guidelines Of E-Commerce Checkout Design
The study has shown that it is often difficult to lead customers to the final step in the checkout process when the only thing left is to submit their credit card details.

The 15 e-commerce websites that we tested were: 1-800-Flowers, AllPosters, American Apparel, Amnesty, Apple, HobbyTron, Levi’s, Newegg, Nordstrom, Oakley, Perfume.com, PetSmart, Thomann, Walmart and Zappos.

In total, the test subjects were given more than 500 usability issues, ranging from being distracted by animated graphics to being thrown off course by an illogical checkout flow. These issues were then analyzed and distilled into 63 checkout usability guidelines in a report titled “E-Commerce Checkout Usability.” In this article, we’ll share 11 fundamental guidelines from that report with you.

1. Your Checkout Process Should Be Completely Linear

Issue: Having steps within steps confuses and intimidates customers as it breaks with their mental model of a linear checkout.

One of the worst usability violations that we discovered in our testing was non-linear checkout processes. Websites with a non-linear checkout process left several of our test subjects confused and intimidated. At the time of testing, both Walmart and Zappos had a non-linear checkout process.

The typical way to “accidentally” end up with a non-linear checkout process is to create steps within steps. This happens, for example, when the customer has to set a “Preferred shipping address” (Walmart’s violation) or “Create an account” (Zappos’ violation) on a separate page, and is then redirected to a previous checkout step upon completion.

Below, you can see Walmart’s checkout flow in thumbnails (click image for larger view). Notice that it’s non-linear because the “Preferred shipping address” sub-step directs the user to a previous step:

Non-linear in Fundamental Guidelines Of E-Commerce Checkout Design Continue reading

Aug 15

Converting Flash to HTML5 More Accurately by SWF Decompiler for Mac 6.4

DecMac6.4We are glad to announce the release of Sothink SWF Decompiler for Mac 6.4. To improve the performance of converting Flash to html5 (Flash to HTML5 samples >>), this latest version optimized the SVG library, therefore, you can convert Flash to SVG more accurately now.

As the leading SWF Decompiler for Mac, it helps you easily to convert SWF to FLA or FLEX SWF back to FLEX source files, and extract Flash resources like shape, image, sound (mp3, wav), video (flv), text, sprite, ActionScript, etc. And since SWF Decompiler for Mac 6.3, you are able to make simple SWF modifications by replacing image/ shape/ text/ sound elements for SWF. It supports Flash CS3/CS4/CS5 and ActionScript 2.0/3.0, and it is the first Flash decompiler that enables you to get XFL file from Flash CS5 SWF.

Main Enhancements:

  • Optimized SVG library, which makes better performance & accuracy in Flash to SVG conversion.
  • Fixed some errors appeared when replacing sound files.

Download Sothink SWF Decompiler for Mac >> (30-day free trial)

Aug 10

How to Convert PDF to DWG That Can Be Edited in AutoCAD?

Have you ever got the experience of finding a way to modify the PDF files that are derived from DWG files or contain AutoCAD drawings inside? What you need is just a professional PDF to DWG Converter. And then you can easily convert the PDF into reusable DWG and directly edit it in AutoCAD.

In this tutorial, I will show you how to simply convert PDF to re-editable DWG.

Required Software: Sothink PDF to DWG Converter

Download PDF to DWG Converter >> (30-day free trial)

Estimated Time: 3 Minutes

At first, please see the intuitive interface of the PDF to DWG Converter:

pdf-to-dwg-interface

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Aug 10

See How Easy You Can Convert PDF to Image with Sothink PDF to Image Converter

Have you ever been worried about such a thing as that you cannot read PDF files on mp4, cell phone or other mobile equipment without Adobe Reader installed? Aimed at solving this problem, SourceTec Software Co., Ltd. has announced the release of Sothink PDF to Image Converter. With it, you can conveniently read PDF files anywhere at any time.

If you have experienced this software, you will find it really a practical program which does not require any technical knowledge. This program has simple and clean user interface which is very convenient for you to use and operate.

interface

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Jul 29

Freebie: Professional E-Commerce Icons Set (20 Icons)

Today, we are glad to release a set of 20 high quality E-commerce Icons in 64×64px, available in .png-format. This set was designed by Web Icons Set with the purpose to be used in e-commerce websites and has been exclusively released for Smashing Magazine and its readers. The set includes icons such as Empty Basket, Full Basket, Credit Cards, Delivery, Secure Payment, Checklist, Gifts, Shop Open, Shop Closed, Contact, Wallet and others.

Professional-ecommerce-icons in Freebie: Professional E-Commerce Icons Set (20 Icons)

Download the Icon Set for Free! Continue reading

Jul 26

SWF Decompiler Review from Third-Party Website

Sothink is an online Flash and graphic software solution provider company specializing in decompiling Flash SWF files. The company offers range of simple to more complex graphic software, which are designed for people with minimal graphic designing skills. Continue reading