Someone asked me this very simple question today. What’s the difference between web reporting and web analysis?
My instinct was to use the wry observation uttered by US Supreme Court Justice Potter Stewart in trying to define
po rn: “I know it when I see it.”
That applies to what is analysis. I know it when I see it. : )
That, of course, would have been an unhelpful answer.
So here I what I actually said:
If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard.
If you see words in English outlining actions that need to be taken, and below the fold you see relevant supporting data, then you are looking at the result of web data analysis.
Would you agree? Got an alternative, please submit via comments.
I always find pictures help me learn, so here are some helpful pictures for you. . .
This is web reporting: Continue reading
If you’re a designer/creative, you probably already know that having an online portfolio is very important. Not only do you need to have something to show your potential clients, but these days it’s important to be present online for many reasons. If you leave the address of your portfolio when you’re communicating in social media, through blog comments, contests and so on, you’ll see that you can even get work from that alone.
Inspiring and Clever Portfolios
A portfolio can make or break you. It’s important to show your best work, your variety and stand out. In this showcase we’ve put together a collection of 55 portfolios we’ve found online that we think stand out as clever, creative and inspiring. We hope these can inspire you when you’re making your own portfolio, when creating web designs and in other projects. We find these pleasant to look at and invite the visitors to want to learn more about the people behind them.
It is surprising how often these “simple” things come up.
“What is the difference between a metric and a key performance indicator (KPI)?”
“What is a dimension in analytics?”
“What is segmentation?”
“Are goals metrics?”
And many more.
There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let’s try and see if we can fix this really basic problem.
Definitions and standard perspectives on these terms will be covered in this post:
- Business Objectives
- Key Performance Indicators
- Segments Continue reading
Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. Anything less is a 1990s brochure website.
You can create strong storytelling strategies based on user personalities and segmentation. However, it seems almost impossible to measure those efforts, let alone know how to optimize them, without access to a neuroscience laboratory. In fact, emotional engagement can be optimized, and quite effectively, using something already at your disposal: performance metrics.
Emotional-Behavioral Response Relationship
Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. It’s an internal process that in turn triggers an external behavioral response. Behavioral responses help you decipher the emotional responses of others. Things like facial expressions and body language give you clues to whether the chef wielding the knife is angry and going to attack you or happy and going to make you dinner.
Today we bring you a set of 50 free and exclusive Twitter icons that you can use for your websites.
The icons are provided in both raster and vector formats: The transparent PNG versions are 256×256, and we have also included Illustrator files so that you can resize the icons as needed.
The icons are completely free for personal and commercial use and they’re being released exclusively to all our readers.
If you’d like to share these icons, please refer your friends to this page so that they can download their copy from here.
Below you’ll find a full preview of all icons included in this set. The download link appears at the bottom. Enjoy! Continue reading
Below is a list of 99+ graphic design resources, in English and (and a few other languages), that all designers must know about.
It is sorted by category (click to go to category):
For more resources you can check out the 101 Places To Get Design Inspiration. Also don’t forget to subscribe for more graphic design resources.
An excellent magazine with a selection of the worlds best artists providing inspiration, interviews, articles and more.
Logo Lounge, for the past nine years, has posted annual logo design trend reports and they have just released the 2011 logo design trends report. I would love to hear your thoughts on the showcased trends.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
2011 Logo Design Trends
There are many ways to design sign-up and log-in forms. Most designers are familiar with the conventional ways. But understanding and applying a few innovative techniques could make your forms simpler and more efficient to fill out. In this article, we’d like to present a couple of new ideas that might be useful for your next designs. Please notice that before using these techniques, you should make sure that they make sense in the context in which you are going to use them. We’d love to hear about your case-studies and usability tests that affirm or dismiss the suggestions proposed below.
The purpose of every sign-up form is for users to complete it successfully and send it in. However, if the form is long and complicated, then the user’s excitement for your website could turn to displeasure. Here are a few innovative techniques that will make your forms faster and easier to fill out.
Ask for a User Name After The User Has Signed Up
Sign-up forms typically ask users to create a name that is unique to the website. However, coming up with a unique user name that’s not taken could take trial and error and, thus, time. Instead of hassling people for a user name when they sign up, you might want to consider asking afterwards. This way, you won’t lose sign-ups from frustrated users, and you’ll prevent users from creating random and forgettable names just to satisfy the form’s requirements.
Need a cool hover effect for something on your site? Look no further! We’ve created several custom examples that you can view live for inspiration.
If you like the effect, steal it! We’ve got the CSS ready and waiting for you to copy.
Bring Your Boring Site to Life
The effects we’ll be using today all use code that is supported by modern browsers, meaning of course Mozilla and Webkit for the most part. IE support is spotty at best across various versions so be sure to test thoroughly in your own implementation. Fancy hover effects are one of those things that you can usually degrade fairly gracefully so that older browsers still see some change.
With the arrival of IE9, Microsoft has signalled its intent to work more with standards-based technologies. With IE still the single most popular browser and in many ways the browser for the uninitiated, this is hopefully the long awaited start of us Web craftsmen embracing the idea of using CSS3 as freely as we do CSS 2.1. However, with IE9 not being supported on versions of Windows before Vista and a lot of businesses still running XP and reluctant (or unable) to upgrade, it might take a while until a vast majority of our users will see the new technologies put to practice.
While plenty of people out there are using CSS3, many aren’t so keen or don’t know where to start. This article will first look at the ideas behind CSS3, and then consider some good working practices for older browsers and some new common issues.
A Helpful Analogy
The best analogy to explain CSS3 that I’ve heard relates to the world of film. Filmmakers can’t guarantee what platform their viewers will see their films on. Some will watch them at the cinema, some will watch them at home, and some will watch them on portable devices. Even among these few viewing options, there is still a massive potential for differences: IMAX, DVD, Blu-ray, surround sound — somebody may even opt for VHS!
So, does that mean you shouldn’t take advantage of all the great stuff that Blu-ray allows with sound and video just because someone somewhere will not watch the film on a Blu-ray player? Of course not. You make the experience as good as you can make it, and then people will get an experience that is suitable to what they’re viewing the movie on. Continue reading