Flash Stats of the Week—Flash Game Market Survey 1

“Flash Stats of the Week” is another column of Sothink Blog. We are going to pick up any stats about Flash from internet in this column and share with our readers each week. We hope the stats are useful and practical information to your work, research, decision or anything else.

So without further ado, we are going to share the first post about Flash game market stats. We hope to give you a general and brief look about Flash game industry in the last year; so you can learn something for your own business. The second part of the article will be release next week.

Overview

We’d like to express our thanks to Mochi Media, Adobe and FlashGameLicense who conduct this survey with 1075 devs, pubs and site owners.

Highlights

• 80% of Flash game developers reside outside of the U.S.: The Flash gaming industry continues 2009-2010 trend of international popularity, leading to new markets and talent pools.
• Developers are embracing dual platforms: 83% of Flash game developers either currently or plan to create games for mobile devices. Of those who indicated they currently create mobile games, 60% create an online (Flash) version first, and the mobile version second.
• Game traffic and revenue have increased for almost 60% of game developers.
• Game developers are maximizing their monetization strategy with an 11% average increase across all monetization channels.
• Online developers are still learning how to monetize on mobile.
• App sales and ads top current mobile monetization methods.
• There is huge interest in 3D games.
• The majority of developers who don’t make games full-time are students.
• Over 80% of developers want game development to be their full-time job.
• AS3 and FlashDevelop are top development tools.

Basic info about respondents

Among 1075 respondents, 71% are devs, 8% are pubs and 21% are both. With 95% are male practitioners, Flash game industry is dominated by male. They are young, creative and energetic; 85% of them are under age of 34.

Compare to 2010, there is a slight increase in female respondents.

Over 85% of Flash games community under the age of 34

International flavor

Flash game devs and pubs have an international flavor. US is still No.1 on the list, but 80% of respondents live outside of US. The Flash gaming industry continues the trend of international popularity, leading to new markets and talent pools.

Compare to 2010, the same countries round out top 10 with the exception of Italy and Germany (replacing Australia and Poland). We continue to see strong worldwide interest and inroads in the Flash games industry as only 3 of the top 10 countries speak English as their first language.

Stats about tools, working time and career goal.

Over 80% of respondents want game development to be their full-time job.

Nearly 25% of them actually do so. The majority of developers who don’t make games full-time are students.

As far as development experience is concern, “1-2 years” is the most commonly option; but this category has decreased by over 3% compare to 2010. This part moves to “2-5 years”.

Devs prefer AS3 and Flashdevelop. There is a huge jump in AS3 adoption from 51% to 78%. FlashDevelop is also a surprise with over 50% adoption.

Stats about Flash game quantity and play

Compare to 2010, Flash game quantity is decreasing, with all category options decreasing except for the “1-2” category increased; partially because of the fast development of HTML5; partially because the market requires more qualified and better experience games.

The numbers of game play is very similar with the previous year, with “0-200k” increasing slightly.

Stats about working pattern and creation cycle

The Flash game developers like to fight alone or act in small team. The biggest difference is 2.7% decrease in “small teams”. Compare to 2010, it takes a little longer to develop a game. The “less than a month” category decreases by almost 4%, while other categories increase.

Stats about game, profit, income and etc.

Coding and game design are core strengths while music is at the bottom.

Flash is still the No.1 choice for online game development.

The developers also express their strong interest in 3D games.

Devs maximize their monetization strategy with an 11% average increase across all monetization channels. Every single method has increased since the previous year, evidence that devs are getting more sophisticated in monetizing their work. The biggest increase was “Ads in game” at 18%.

Vs. 2010, the “1,001-5,000” category decreased by over 8% and “0-500” increased by over 4%; the rest remains steady.

The average sponsorship price has gone up by more than 55% compare to previous year.

 

 

The average license price for devs increased (+$73), but decreased for dev-pubs (-$817). The top 5 prices are mostly the same, except “$150” replaced “$400”.

Vs. 2010, sponsorships still lead the way as the top revenue driver followed closely by ads in game, though the gap between them for the #1 source decreased by 24%.

Game traffic and revenue have increased for almost 60% of game developers.

The stats in Flash Games Market Survey draw a picture of an industry that is maturing and thriving, with plenty of room to grow as developers continue to innovate and expand to new platforms. In the part 2 of this post, the stats will focus on mobile, publisher and other aspects of Flash game market. See you next week.

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