“Flash Stats of the Week” is another column of Sothink Blog. We are going to pick up any stats about Flash from internet in this column and share with our readers each week. We hope the stats are useful and practical information to your work, research, decision or anything else.
So without further ado, we are going to share the first post about Flash game market stats. We hope to give you a general and brief look about Flash game industry in the last year; so you can learn something for your own business. The second part of the article will be release next week.
We’d like to express our thanks to Mochi Media, Adobe and FlashGameLicense who conduct this survey with 1075 devs, pubs and site owners.
• 80% of Flash game developers reside outside of the U.S.: The Flash gaming industry continues 2009-2010 trend of international popularity, leading to new markets and talent pools.
• Developers are embracing dual platforms: 83% of Flash game developers either currently or plan to create games for mobile devices. Of those who indicated they currently create mobile games, 60% create an online (Flash) version first, and the mobile version second.
• Game traffic and revenue have increased for almost 60% of game developers.
• Game developers are maximizing their monetization strategy with an 11% average increase across all monetization channels.
• Online developers are still learning how to monetize on mobile.
• App sales and ads top current mobile monetization methods.
• There is huge interest in 3D games.
• The majority of developers who don’t make games full-time are students.
• Over 80% of developers want game development to be their full-time job.
• AS3 and FlashDevelop are top development tools.
Basic info about respondents
Among 1075 respondents, 71% are devs, 8% are pubs and 21% are both. With 95% are male practitioners, Flash game industry is dominated by male. They are young, creative and energetic; 85% of them are under age of 34.
Compare to 2010, there is a slight increase in female respondents.
Over 85% of Flash games community under the age of 34
Flash game devs and pubs have an international flavor. US is still No.1 on the list, but 80% of respondents live outside of US. The Flash gaming industry continues the trend of international popularity, leading to new markets and talent pools.
Compare to 2010, the same countries round out top 10 with the exception of Italy and Germany (replacing Australia and Poland). We continue to see strong worldwide interest and inroads in the Flash games industry as only 3 of the top 10 countries speak English as their first language.
Stats about tools, working time and career goal.
Stats about Flash game quantity and play
Compare to 2010, Flash game quantity is decreasing, with all category options decreasing except for the “1-2” category increased; partially because of the fast development of HTML5; partially because the market requires more qualified and better experience games.
The numbers of game play is very similar with the previous year, with “0-200k” increasing slightly.
Stats about working pattern and creation cycle
The Flash game developers like to fight alone or act in small team. The biggest difference is 2.7% decrease in “small teams”. Compare to 2010, it takes a little longer to develop a game. The “less than a month” category decreases by almost 4%, while other categories increase.
Stats about game, profit, income and etc.
Devs maximize their monetization strategy with an 11% average increase across all monetization channels. Every single method has increased since the previous year, evidence that devs are getting more sophisticated in monetizing their work. The biggest increase was “Ads in game” at 18%.
The stats in Flash Games Market Survey draw a picture of an industry that is maturing and thriving, with plenty of room to grow as developers continue to innovate and expand to new platforms. In the part 2 of this post, the stats will focus on mobile, publisher and other aspects of Flash game market. See you next week.