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If you are a small business owner looking to cut costs then you might have to think of cost cutting measures in different areas beginning with your logo. After your brand name your logo is the first point of call between you and your target audience.
If you cannot afford to hire a graphic designer who can churn out logos for you to shortlist then investing in some good logo design software is the best thing to do. As a onetime investment it will help you create logos and graphics that you will need as you grow.
A good logo is one of the most important parts of effectively advertising a company, thus arming the logo with the capability to identify the company or its product is obligatory to every logo designer. Although there are countless different logos around the world, those successful ones all adhere to the same principle – deriving their meaning from the essence of the things they symbolize. Therefore, to be a responsible logo designer, one should recognize the importance of a logo and keep the belief that a good logo is vital; on the contrary, a bad one can be fatal. In this article, I will compare two logos to illustrate that point.
Let’s start with the logo of Sherwin Williams, a paint company. This logo shows a bucket of paint labeled “SWP” is being poured on the Earth. I have to admit that this logo conveys one clear message – this paint company aims at selling its product worldwide. However, besides that, I can hardly associate this logo with any other positive feeling. The most unacceptable is the use of red paint. It might remind people of blood and such image can easily scare them away. Secondly, pouring so much paint on the Earth, our common and unique planet, is obviously an unforgivable act, especially when environmental protection is praised almost everywhere, isn’t it? Be honest, this logo is so ill-designed that I cannot believe that this company is still using it.
Last December, W3C claimed that the draft on HTML5 and Canvas 2D had been finalized, which is deemed to be a strong driving force for both HTML5 itself and those who are interested in it. Last year, Internet was overwhelmed with a lot of debates about whether HTML5 will replace Flash and become a new application development standard, and though Flash is still the mainstream, people increasingly believe that it is just a matter of time when this replacement happens. Is the demand of HTML5 a real deal, especially to developers and Internet users? Rather than making immediate conclusion, let us briefly compare the two products.
Since Macromedia released its first version in 1996, Flash has dominated Internet multimedia industry for over 15 years, and attracted a large number of web designers. Currently, about 97% browsers are equipped with Flash Player plug-in. But for Flash, we would not appreciate so many beautiful and interesting websites. As a mature development platform, Flash is propped up by many powerful programming tools, such as Adobe Flash CS Professional, which lowers the threshold of developing it.
Along with the proliferation of smart phones and tablets, surfing Internet with these portable devices became an inevitable trend. Unfortunately Flash does not perform well on them, because it overwhelms system resources and is too energy-consuming.
W3C was just announced the 2014 delivery plan of HTML5. It is a significant milestone of new standard development. When will the new standard delivered? How does it affect you? What’s the response of the public? Let’s have a check.
Logo is the indispensable part for your business both online and offline. It represents appearance, unique identity and recognition of your business. A well-designed logo leaves a nice impression to customer, which is potentially promoted to your business; a worse logo only drives customer away.
So how to design an excellent logo is the concern for both designer and business owner. Today I am going to share how to design a cute snail logo, which is converted from a simple letter B. More importantly, I will share some important design skills and tips according to my own experience as well as my inspiration.
Finally, the time has come. Yesterday, Adobe announced that it is forbid to download and install Flash on Android devices, which means Adobe gave up 85% of its mobile market share. Let’s say goodbye to Flash on mobile, officially.