What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
Below is a list of 99+ graphic design resources, in English and (and a few other languages), that all designers must know about.
It is sorted by category (click to go to category):
For more resources you can check out the 101 Places To Get Design Inspiration. Also don’t forget to subscribe for more graphic design resources.
An excellent magazine with a selection of the worlds best artists providing inspiration, interviews, articles and more.
Logo Lounge, for the past nine years, has posted annual logo design trend reports and they have just released the 2011 logo design trends report. I would love to hear your thoughts on the showcased trends.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
2011 Logo Design Trends