A person’s dress has a way of saying something about your personality and internal makeup. For those who wish to be different or eschew clichéd dress, the distinctive T-Shirt which signifies your unique personality traits may be a good choice. What makes T-Shirts different? Logos play a crucial role in addition to the T-Shirt styles.
A good logo is one of the most important parts of effectively advertising a company, thus arming the logo with the capability to identify the company or its product is obligatory to every logo designer. Although there are countless different logos around the world, those successful ones all adhere to the same principle – deriving their meaning from the essence of the things they symbolize. Therefore, to be a responsible logo designer, one should recognize the importance of a logo and keep the belief that a good logo is vital; on the contrary, a bad one can be fatal. In this article, I will compare two logos to illustrate that point.
Let’s start with the logo of Sherwin Williams, a paint company. This logo shows a bucket of paint labeled “SWP” is being poured on the Earth. I have to admit that this logo conveys one clear message – this paint company aims at selling its product worldwide. However, besides that, I can hardly associate this logo with any other positive feeling. The most unacceptable is the use of red paint. It might remind people of blood and such image can easily scare them away. Secondly, pouring so much paint on the Earth, our common and unique planet, is obviously an unforgivable act, especially when environmental protection is praised almost everywhere, isn’t it? Be honest, this logo is so ill-designed that I cannot believe that this company is still using it.
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Please be informed that you could get 10% discount only on “Mark on Everything” page. It is the campaign to celebrate April Fool’s Day. We initiate the campaign around the fictitious USB Stamper—Logo Marker. We encourage users to mark logo on everything they could imagine. Although it turns out to be a pleasant joke, we do impressed by the creative works provided by users.
Logo Arena is a great place for logo designers to earn some extra cash on the side. It’s a crowd-sourcing website where you can host a logo design contest. Minimum payout for winning a contest is $249 but most of the contests have higher payout. You must have a developed portfolio to apply at Logo Arena because they only accept professional designers. It takes about 24 hours for designer application to get processed. Acceptance in the Logo Arena community is dependent on the quality of your portfolio. Continue reading