This is a guest article contributed by Pat Malloy*.
Social media now affects all facets of business – from marketing to end customer support and everything in between. Social media is where you see product and service feedback. Social media is where you learn what your customers like… and don’t like. And it’s the quickest way to build brand recognition within your target market.
So where does your logo fit in to social media marketing? Although small in size, it’s an extremely important element that contributes to the success of any social media campaign. Think about it – your customers (both potential and current) will see it on a daily basis. They’ll form a perception of your company that will stay with them forever… This article helps you make the most of these brand perceptions with the following sections: Continue reading