We could produce of a list of 50 top web design mistakes but lets limit this list to 5, to get to the point and help you speed the recovery of your site. As always, please comment on this list in case we’ve missed something you feel is more critical.
1. User doesn’t know what the purpose of your site is within 5-7 seconds.
Most users will give up soon after that quick window vanishes… You already know what you site is there for, so you take it for granted that the user knows too. But often they don’t, and boy oh boy when it comes to those ‘integration solution’ type businesses that appear to do everything and nothing all at once, it can sure be confusing.
A user should never have to work to figure out what your site does. Take that to the bank.
2. User has to wait for your site to load.
Again, users are impatient. Unless your site is a cult design site that users know will be worth waiting for, it’s an epic fail to make ’em wait more than 5-7 seconds for the site to load. Many will say “3 seconds max, loser!!”.
Given all the places where latency can slow things down, don’t assume the user has the same lighting fast fiber connection that you do.
If you are a design house and want to show off, give the potential client (everyone who comes to your site is a potential client) a “work examples” page on your site where they can see your seriously tricky Flash work…but don’t lose the potential client before they see your work. Continue reading