May 26

The Difference Between Web Reporting And Web Analysis

Someone asked me this very simple question today. What’s the difference between web reporting and web analysis?

My instinct was to use the wry observation uttered by US Supreme Court Justice Potter Stewart in trying to define
po rn: “I know it when I see it.

That applies to what is analysis. I know it when I see it. : )

That, of course, would have been an unhelpful answer.

So here I what I actually said:

If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard.

If you see words in English outlining actions that need to be taken, and below the fold you see relevant supporting data, then you are looking at the result of web data analysis.

Would you agree? Got an alternative, please submit via comments.

I always find pictures help me learn, so here are some helpful pictures for you. . .

This is web reporting:google analytics report Continue reading