Color Wheel

A color wheel or color circle is an abstract illustrative organization of color hues around a circle that shows relationships between primary colors, secondary colors, complementary colors, etc.

4 Types of Color Wheel Models

4 types of color wheel models are available to for graphic & logo design, printing and painting. You can choose the adaptive color model based on the industry and usages to design your works.

RYB Model RGB Model CMY Model HSV Model
Red, Yellow, Blue Red, Green, Blue Cyan, Magenta, Yellow Hue, Saturation, Value
Art, painting
and design
Graphic, video/film and design Print design Graphic design by computers

Use RYB Color Model for Logo Design

In logo design, we usually use RYB model. It is made up of twelve colors: primary colors (red, yellow and blue), secondary colors (orange, green and violet) and six tertiary colors which are the colors created by mixing a primary with a secondary color.

P= Primary colorsS= Secondary colorsT= Tertiary colors

How to Choose Color from Color Wheel for Logo Design?

Logo as brand identity, it should convey the right messenger to clients. Color is vital to communicate a wealth of emotions, moods, and circumstances. Check out the color meanings to design logo.


Red: Action, confidence

Pink: Love, beauty

Brown: Earth, order

Orange: vitality

Gold: Wealth, prosperity

Yellow: wisdom, joy

Green: life, nature

Blue: youth, spirituality

Purple: Royalty, magic,

What are Hue, Saturation and Brightness?

Hue : Hue refers to a specific tone of color. It is described as red, yellow and blue, etc. It includes saturation and brightness in color too.

Saturation : Saturation is the intensity of a hue from grey. At maximum saturation, a color contains no grey. At minimum saturation, a color would contain mostly grey

Brightness : Brightness refers to how much white or black is contained within a color.

What are Tint, Tone and Shade?

Tint: (Color + White) - A variation of color produced by adding white to it and characterized by low saturation with relatively high lightness.

Tone: (Color + Gray) - Tone refers to the color quality or value; a tint or shade of color; the color that appreciably modifies a hue or white or black.

Shadow: (Color + Black) - A color produced by a pigment or dye mixture having some black in it.

Color Wheel - Free Logo Design

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Create symbolic logo in Sothink Logo Maker Pro

Smart symbolic logo maker with quick drawing tool and rich built-in resource, enrich your logo designer inspiration and help you generate symbolic logos in minutes.

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