In today’s world, we’re past the era of relying on billboards and penny saver magazines to get our businesses noticed. Most business advertising these days is done digitally. There are many ways to build awareness and an audience for your business through the internet. One of the most efficient ways to do so is through SEO. SEO is all about using keywords or phrases to get your website noticed. Here are a few ways you can take advantage of SEO for your business.
Make the Structure of Your Site Simple
Every business, no matter how big or small it is, needs a good website. This website will be the central hub in which your audience goes to view your products, services and other updates. However, this site won’t be of much use to anyone unless you can get it to be on Google’s first page.
This is where search engine optimization comes in. To start, you must make your website easily accessible for all users through most, if not all platforms. If your website is slow or buggy, it can turn off users and cause them to click off in an instant. Things that can cause this include a bad hosting site, improper images and not having a CSS structure. Switching to a faster, more reputable hosting service, scaling down high-quality images and implementing a CSS structure can do wonders for your site.
Eliminate Any Broken or Bad Links
If there is one thing that can completely cripple a site, it’s having broken links. In a website, there are usually various links that take your clients to external pages. This is mainly how people get around on the internet. In fact, these external links are a form of intent SEO, which can help increase traffic and even revenue. This can be difficult for first-timers, so be sure to look up a reputable SEO guide to know more about the most cost effective way to generate traffic.
If any of your links are broken or non-functional, it’s possible to lose clients because of it. You will have to go into the coding of the site and fix the links that aren’t working. If you’re unable to, a web designer can handle it for you.
Prioritize Local SEO
Local SEO is when you target a specific area, mainly where your business is situated. While wanting to appeal to the masses all around the world is something to strive for, it’s best if you focus on your local area first. People look up restaurants and stores that are near them. For example, if you’re a Greek restaurant in New York City, you want to be on the first few suggestions. Google My Business is a fantastic way to get noticed in a certain area.
First, you’ll need to make an account and then provide all the details of your business such as the type of business and your address. From there, you want to provide an organic response to every review you get. This will help Google maintain your spot on their algorithm. Most importantly, you need to research what your ideal customer is looking for and how they are going about it. Building your business online begins with understanding who your customer is and then creating an SEO strategy around their search habits.