Nothing can be as detrimental as website downtime for a business whose operations are primarily based online. Believe it or not, site visitors use your website’s reliability to form an opinion about your service quality. If your site is always responsive and runs smoothly, you get the much-needed benefit of the doubt. If it isn’t, users assume you are not reliable with service delivery and will find alternatives. In this article, we shall discuss ways to keep your website running and maintain your reputation. Here are five tips to help with that:
1. Fine-tune your website
While most causes of downtime are external, websites themselves have been shown to be culprits behind unreliability. This happens when a website uses a poorly optimized theme, unstable plugin, or inefficient code. You can avoid all the inconvenience by investing in an effective website design and ensuring elements of your website are inspected separately by a web design expert.
2. Set up site monitoring
This is more of a way to reduce downtime rather than prevent it, but it’s crucial since it’s virtually impossible to eliminate the risk of downtime. Automated website monitoring strategies help ensure you get alerts about the running of your website without manually keeping tabs on it. You can obtain free or paid monitoring services, depending on your budget and the number of sites you need to monitor. Review the various options at your disposal and only choose what you think suits your needs and preferences.
3. Improve your security
Downtime is sometimes the result of attackers hacking into a website and shutting it down, diverting it, or deleting it. You need a proper cybersecurity strategy to prevent this from happening. Start by minimizing entry points to your website, keeping your applications up-to-date, and installing web security applications. For WordPress users, there are plenty of plugins to choose from, each offering a specific set of features and costing differently.
4. Keep regular backups
If your cybersecurity strategy doesn’t work and someone manages to get on your site and delete your content, there is little you can do to get it back up and running immediately, unless, of course, you had a backup in place. Most people rely on their web host’s backup system, but you should have your own strategy in place for good measure.
5. Use reliable web hosting services
Speed, security, and support are the three factors that determine a web host’s reliability. Unfortunately, website owners focus too much on the price aspect, ignoring the elements that really matter. For a small business, the price is quite significant, but it shouldn’t top your priority list. Instead, focus on the type of server where your site will be hosted. The four common types of servers are shared servers, virtual private servers, dedicated servers, and cloud servers. Dedicated servers promise the best speeds and security but cost more than shared and virtual private servers, which are neither secure nor reliable.
Reliability is partly about your website’s availability and consistency. Use the above tips to minimize downtime, drive more traffic, and ensure the smooth running of your business. If necessary, get an expert to do a design overhaul and find proper hosting services for your site.