6 Ways to Make Your Business Website more Mobile Friendly

Businesses have embraced the Internet and most businesses understand the importance of having a website. But in the changing world of technology, just having a website is not enough. You also need to ensure the website is easily accessible with a mobile phone. A mobile friendly website will guarantee the visitor is able to view the information even with a smaller display and that all the files and elements load quickly.

If you are still proofing your website to be more mobile friendly, here are six simple ways you can do it.

1. Simpler design solutions

The key to a mobile friendly website lies in simplicity. Since mobile devices offer only a small screen to look at, you want to make sure there isn’t a lot of clutter and distractions to make it hard to focus on the essence of the site. Therefore, your first step should really be about simplifying the design and removing any unnecessary clutter. What are some of the easiest ways to do it? Well, you should use a single column layout on the site and take away non-essential features that don’t improve navigation or provide any important information to the visitor. A collapsible navigation tab on the menu will help mobile users move from page to page. You also want the buttons to be big enough to make sure the user is able to click on them – remember, mobile phone users will be utilizing a touch screen.

2. Use responsive design

Once you start cleaning up your design, you should adopt another crucial method for improving the site’s use on a mobile. Responsive design is a must-use for mobile phones because it guarantees the site is always optimized based on the visitor’s device specifics. Essentially, responsive design is about optimizing the site to device specifics, such as the screen size. The benefit of using responsive design is the fact that it removes the need to create a fully mobile-focused website. You just need a single website, however, your site will be optimized for the visitor whether they are using a mobile device or the desktop. Creating mobile responsive sites is not always easy. You should check out software like Squarespace or simply turn to a web designer and have them code your site.

3. Avoid disruptive design choices

When people are using their mobile phones to browse your website, the last thing they need is some annoying pop-up windows or auto-play music to start blasting through the speakers. It’s important to make sure your website has as few disruptive design choices as possible. This refers to anything that happens automatically and without the visitor’s acknowledgement. These kinds of elements are not good most of the time, but they are especially annoying when you are browsing the site with your mobile. An auto-play jingle in a busy bus is the last thing you need in the morning!

4. Use mobile-specific interactions

Mobile users can enjoy additional perks when viewing sites with their phones. The mobile-specific interactions can be great for businesses, as they can deepen customer engagement and help your business make more sales. Mobile-specific functionalities that might be beneficial for your website include things such as click-to-call button. This allows the customer to contact your business with just a single click of the button – it’s effective and convenient and it could have a real impact on your conversion rates. Another great function to keep in mind is a route function – it can locate the person on the map and show the quickest route to your business.

5.Limit file sizes

Mobile phones don’t have quite the processing power and memory options as your desktop. Therefore, it’s crucial to ensure your site doesn’t take too long to load. You want to limit the file sizes on your site, ensuring you don’t have large image or video files to hinder the load times. You can use compress or conversion tools or remove certain files from showing up when the site is accessed via a mobile phone.

6. Focus on concise content

In terms of your content, you don’t want the mobile site to be filled with text and information. Think about the user: they are just there to find some basic information or to make quick shopping decisions. Therefore, you don’t need to include every single detail about your business – mobile users want to get to the bottom of things quickly. It’s always a good idea to have a short, sweet introduction to each page and then perhaps provide the visitor with the option to browse more. When you are looking to make your business website more mobile friendly, you need to get the right software to guide you. As a small business, you don’t want to spend a fortune on this so you should find offers from OZCodes. It’s a great stop for small businesses looking for both software and service solutions. However, once you got the right tools, utilizing the above six ways will be easy and it’ll guarantee your website is mobile friendly in no time.

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