Online marketing, especially from a mobile phone, is viral today. You go to the store, point the smartphone camera at the code and get information about the product, or sit down at a table in a cafe and scan the QR code and get a menu. Quick, simple solutions became especially relevant during the pandemic, when it was necessary to minimize contact and use of everyday items.
A June 2021 survey by Statista found that 45 percent of surveyed US shoppers said they had used a marketing QR code in the three months leading up to the study. The share was highest among respondents aged 18 to 29. It was also found that 59 percent of respondents believe that QR codes will become a permanent part of their mobile phone use in the future.
Why do we need a QR code?
QR codes (quick response codes) are a matrix barcode read by taking a photograph with a camera of a smartphone or other mobile device with a barcode reader. QR codes help narrow the gap between offline modes content and online content and possibly create an interactive shopping experience for consumers.
Features of QR code
A feature of the QR code can be called their high performance when copying data. QR codes differ from regular barcodes due to their increased ability to encode data. A QR code is capable of processing several hundred times more information than a standard barcode.
QR codes can encode up to 7000 characters and can also include various types of data.
Also, QR codes have a certain versatility: regardless of whether you are engaged in safetrading or sell tools for cars – you can quickly put information about your company in a QR code.
Factors influencing the use of QR codes by consumers
However, it is known that not all people trust or use QR codes. And here are a few factors why.
We can confidently say that younger people use QR codes than older people.
*The “density” of the QR image
A high data density QR code will contain more rows and columns of dots. Scanning the QR code is difficult as the data points are below the scanning device’s resolution limit.
*The attractiveness of the image
For users to want to use your QR code, it must be attractive and readable. Learn the nuances of coding; remember that you are not limited to black and white.
*QR Code Security
It is known that QR codes can lead to unsafe resources or collect unwanted data for fraudsters. When scanning a barcode, many people are afraid that scammers will use their data. The more securely your QR codes are scanned, the better you will protect your customers.
The factors that influence the behavior of users of QR codes are usually related to their age, the safety of your year, and general readability. And, there is a direct dependence on how you take care of the security of the link generated by the QR code, the desire of users to go through the QR code.
Forbes writes that solving user problems should always remain the focus of attention. And this is the key to expanding the widespread use of QR Codes.
You can also order mobile app development services to create your application safe for users and have reliable QR codes for transitions.
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.