You’ve built your dream app or mobile game and released it on the relevant app stores only to find that no one is discovering it and downloads are lower than expected?
This is a common theme amongst developers. However, with the right marketing strategy, you can turn your unknown app into a solid revenue stream. Whether you create your app for fun or if you require an additional source of income, if you’re struggling to cover your emergency bills one month, then consider applying for a short term loan.
Using social media can be a really effective tool for promoting an app. Not only can you describe the benefits of what your app offers, but you can also demonstrate this in videos to an audience that you know is specifically interested in the type of app you’re promoting. Gain new followers by commenting on similar posts such as tech accounts and try to engage with your audience as much as possible.
Another effective use of social media is to contact YouTubers and influencers. You might find it more difficult with more established YouTubers however those who are relatively early in their journey with 10,000s rather than 100,000s of subscribers could be a great opportunity for them to differentiate their content, and for you to get your app in front of a new audience.
Journalists and Bloggers
Depending on the genre of your app, newspapers, editorial websites and bloggers could be a great way of gaining some free promotion. Create an email template that explains the benefits of your app and politely ask if it could be featured in future articles, then look on each editorial’s website for what you feel is the most relevant contact for you. For example, if your app is a budgeting app, then why not get in touch with the money saving journalists for that particular newspaper or website and they might just include your app in their next piece. Press recognition can really boost brand awareness and such as the recent press buzz around Maskey – a new face mask UK vending machine service featured in national publications such as The Telegraph.
There are plenty of ways to get your app recognized through advertising. You could try Google Ads to target those searching for relevant search terms on Google. Or you could combine your social media strategy with a social ad campaign that can effectively demonstrate your app with visuals such as images and videos. You can also try out advertising on relevant industry digital or print outlets. Traditional print magazines are still a way of getting noticed by your target audience and with digital consumption continuing to increase, online magazines and websites could be your ideal route.
If you charge for your app, consider lowering the price for a limited time in order to convert those people who were perhaps on the fence about finally purchasing it. This way, you could create a bit more of a buzz around your app, potentially increase sales which were previously in decline and then it may even eventually propel your app into the top sellers list in your app’s category.
So through the above social media, Journalists, Bloggers, advertising and sale strategy, you will get an enhancement for your promotion.