Running a successful online business can be difficult. There is a lot of competition around you, making it difficult to secure a steady flow of clientele you can count on each day. Fortunately, a tool known as log management can be helpful when it comes to saving your online-based company. Server monitoring sends you alerts if there is a problem so that it can be readily fixed and repaired. Likewise, you can identify patterns so that you are able to make more informed decisions.
Security threats are all around us, no matter where you happen to be. As a business owner who has a website, your domain is at risk if you’re not properly monitoring it. By using a log management service, you are able to pinpoint unusual activity and identify script errors so that they can be repaired. In doing so, you’re preventing a data breach that can happen when a hacker has access to this information.
Identify Hot Spots
Your domain will typically have one or more hot spots, which are areas of content that are more popular among your visitors. These hot spot pages can give you information pertaining to search engine optimization and market trends. For instance, if you’ve noticed that people land on one or more pages on your site, this can give you clues to what type of content they are looking for when conducting a search on the internet.
Search for Script or Application Errors
A script or application error can be a real problem for your potential customers. For example, if an email form script is not working properly, people are unable to contact you for help. If an online shopping cart application is experiencing problems, clients won’t be able to place orders or they might not feel confident in submitting personal credit card information. Log monitoring gives you a chance to see if a script or application is working efficiently since most customers will be unlikely to report the problem to you.
Reduce Downtime and Increase Speeds
Unscheduled downtime is an issue that many website owners face, and it can be caused by problems with outdated software, overload and poorly designed and installed patches. Speed errors can also be a problem, since your visitors will be unlikely to stay on your site if things aren’t loading quickly for them. Log management allows you to see what’s causing downtime so that it can be fixed as well as pinpointing speed issues with certain visitors.
Analyze Visitor Traffic
Webpage traffic data is a lot more important than you might currently think. By knowing how many unique visitors you’re getting each day and where they’re coming from, you’re able to make more informed decisions regarding the marketing and advertising that you’re doing. You can also save money by ditching marketing tools or services that aren’t working in your favor, which can potentially save your online business from financial ruin. Monitoring provides you with clear data pertaining to the visitors your domain receives each hour and where they came from online.