Online store owners have a whole lot of challenges to deal with on a daily basis. Not only do they need to build and grow their customer base, but they need to constantly be finding ways to stand out from competitors and prove to customers that they are the best option for their shopping needs. One of the ways these online storefronts can set themselves apart is with their product photos.
Let’s face it, a good quality product photo can make the difference between closing the sale or having the visitor lose interest and move on to another site. There are a number of tips plus some new technology that is making product photos more accessible and higher quality than ever before. Let’s take a closer look.
Reverse Image Search – the Ideal Tool for Any Online Store Owner
When it comes to the best tools to use for an online store, the reverse image search sits high atop the list. Take a look at the reverse image search tool from Oberlo that makes it possible to find images by inputting the image as an input query. You literally use the image in place of traditional text in the search tool. Your search results are images that relate to that original one that you inputted.
There are two ways that you can input the image. You can either use a web URL of the image you want to find or go ahead and upload a picture that you have. The search tool is able to recognized .png, .jpg, .gif, .ico, .bmp, and .tif files. The results are sourced from Yandex, Bing, and Google giving you a wide array of content.
Where reverse image searches really come in handy as an online store owner is that it helps where competitive research is involved. You can see exactly what it is your competitors are offering, and the images they are using to promote that item. You can then use that information to ensure that your product shots are that much better and that you are highlighting products they may not offer.
Remove Any Background
Another tip from the pros is to make sure that you remove the background from your product shots and just keep it plain white. What this does is allow your product to pop and make all its details and angles noticeable. You also want to be sure you are staying consistent all across your site, so if you’re removing the background from one photo, they all need to follow suit.
Give Users the Ability to Interact With Images
Users love being able to interact with photos, moving the product around and really getting a good look from all sides. Providing 360-degree view capability can certainly allow them to do that. There is also the option to include small video clips of the product in use. This can also help to sell a product and clear up any confusion on what it is and how it works.
Each of these tips will help you elevate the quality of the product images you’re posting on your online store and start paying off where sales are concerned.