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The goal of every business is to earn money and increase the return on investment. You probably work hard on optimisation of many aspects of your e-commerce store, focusing on conversion rate. While running and promoting online stores, marketers often concentrate on the shopping cart value, which is a reasonable approach to take. But what if you consider the bigger picture in order to maximise your e-commerce profits in the long-run?

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Today, smartphones have unlimited applications in our personal lives. It goes without saying that they’ve significantly shaped the way we live each day. Even as a business owner, you probably use your smartphone to make certain things easier, such as scheduling meetings and taking down notes.

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That said, it would be safe to say that there’s still a lot of power in your smartphone that’s being left untapped – power that you can use to improve the way you run your business. If you’ve only been using your smartphone to send texts and swipe away emails, you might be missing out. Here are four ways your smartphone can make business life a bit easier.

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“Life is full of changes. And surprises. And the inexplicable(s).” If you have suffered an injury – which could be either physical or psychological – as a result of somebody else’s mistake or negligence you are entitled to seek compensation in a court of law. No fault injuries can occur at work, in a public place like a store, the mall, or the street, at a hospital, or while you are driving. Sometimes these incidents involve a product or a service. What they have in common is that they are all a result of someone else’s bad practice, and a lawyer can help you win compensation to cover the cost of treating the injuries that they caused, as well as lost income and distress.

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Are you satisfied with the ranking your website attracts? Do you have a high number of visitors to your business site converting into customers? If the answer to both is yes then congratulations, but if it’s no then don’t feel defeated – most businesses would benefit from an SEO overhaul.

What exactly is SEO?
Search engine optimization (SEO) is one strand of the bigger ‘marketing’ picture, and marketing is what gets a business known, builds a name and a brand, increases visibility on search engines, and improves your chances of reaching more potential customers or clients.

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We live in a world of technology where the majority of the population make regular use of multiple electronic devices such as laptops, cell phones, tablets and TV’s. Each electrical or electronic device has the potential to emit electromagnetic radiation and this radiation, in addition to the natural sources of electromagnetic radiation means that there is an ever increasing exposure to electromagnetic fields. It is invisible, we cannot see it, we cannot hear it but we may become aware of its presence as interference. If a cell phone for example is placed beside equipment such as speakers, we may hear a buzz or crackling from the speaker. This interference can be a nuisance but it can also have the potential to cause damage to equipment, cause it to function less effectively or render it useless. It becomes a much more serious problem if the electromagnetic fields cause difficulty for vital equipment such as life support machines in hospitals, security equipment or aviation equipment.

The interference is known as electromagnetic interference or EMI.

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A security breach can occur to any business at any point in time. There’s also a chance that it may never happen, but do you really want to take that risk?

Imagine the catastrophe that would ensue if a hacker were to access your private and confidential data, from your company’s banking information to your customer’s credit card information that they provided through your website.

The solution lies in the security software programs that you utilize. This article will provide you with a better understanding of how it can tremendously benefit your business.

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If you are a founder of a web-based startup, you are likely worried about startup costs. You know that in order to make money, you will have to spend money. At the same time, you know that resources are limited and that if you do not make the best use of the money you have, your startup may end up a bust. The trick is finding a balance that allows you to give your customers a great service that sets you apart from the rest, while at the same time having enough money to keep the lights on. The following are a few tips you can use to make this a reality.

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Forex trading is a great way to earn money as an investor. The market has many different currencies which you can pair up and trade for a profit. Like any business, it is important to understand the market dynamics in order to take advantage of the opportunities that arise. Without proper knowledge, you are bound to make many mistakes which might hamper your progress. There are many kinds of mistakes that beginners and experts make while trading. The following are the common mistakes done by traders and how to avoid them.

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By Gary Wilson

People are always searching for the best way to invest money and their strategies will vary depending on the size of their investment. There is no one best way and what works for one person may not work for the next person. We are all different. Some people are prepared to take more of a risk than others, some are looking for a lot from their investment and some will settle for a lot less. Whatever your requirements, it is clear that saving in a bank or equivalent is not an option at this point that will generate any decent form of return. Perhaps you are looking to generate income for retirement, to put your child through college or make sure that you can afford a comfortable lifestyle.There will always be choices. Often, the more of a return that you have the potential to make can mean the more of a risk that you may have to take, it is always the balance and it is sensible, to begin with anyway, not to wander too far out of your comfort zone. When it comes to investing, you have to be guided by what works for you and not what works for someone else, after all, you are not in their comfort zone and do not have their interests, desires or motivations.

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