Software Development or Digital Marketing Career?

Digital Marketing

Software development and digital marketing careers are both tracks that are very much in demand these days. Our generation is a world that is powered by technology! Everyone runs on gadgets and the internet, and everything is done with just a few clicks or taps. All the attention is now on digitalization so you’ll never run out of projects to work on. We’re talking about websites, apps, advertising, and so on. Both of these requires a certain set of skills and as with any other job, this type of career is definitely built for certain kinds of individuals.

Digital Marketing

At this time and age, everything has now gone software. It’s all digital and we’ve grown dependent on apps, mobile phones, and our gadgets. You will notice that digital advertising and marketing has had a boom since the year 2000 and it is continuously expanding and ever-changing. It changed the way companies are doing business, it changed our daily routines, and it shall continue to evolve along with the advancement of technology.

Digital marketing is when you “market“ a product “digitally“. This means the use of the Internet, mobile phones, and just about any digital mediums available to display or sell your products. Some examples are Search Engine Optimization which is the Internet, Influencer Marketing which is something that most vloggers and celebrities do, Social Media Marketing and Content Marketing which is generally what you see on social media, blogs and etc.

Of course, there are many other methods of digital marketing and it extends to even on Internet digital channels such as when you receive SMS or callbacks. The information is spread across the several channels depending on the audience they want to reach which is why you’ll notice that a lot of companies cross-promote their content or products through several platforms and mediums. The ultimate goal is to engage with customers.

While anyone can start a career in digital marketing, most individuals working in the digital marketing world usually holds a degree in Marketing, Business Administration, Advertising, Multimedia Arts, Mass Communication or any other degrees related to the mentioned. As technology changes our world, our educational system also evolves. There are also specialized courses on digital marketing as well as specific niches in digital marketing like Social Media Marketing or E-Business Marketing.

Software development

Developing software is a more technical technological career. It involves writing codes, lots of research, testing, bug fixing, and so much more. They are basically the ones who create computer programs or develop apps that individuals can use for a certain task. They usually live and breathe computer codes.

There are different kinds of software development so it is highly possible to niche down. A web developer, for example, designs codes to be used for web browsing as well as the application needed for a website to run. An app developer creates apps like everything in your phone, and game designers are the ones to thank for developing games that keep you entertained. Of course, they don’t just write the codes, they are involved in the entire creative process. The conceptualization, setting goals and objectives, designing and testing, etc.

Most software developers have a degree in information technology or computer science however, with the evolution of technology, there are now specialized degrees being offered for specific types of software development. A good example would be game development and programming.

In most cases, it’s not about the degree you hold for both careers. The digital world may have opened doors to a lot of opportunities but it also opened doors for a lot of competition. Hence, we are no longer a world defined by the degree that we hold, it is now about your practical knowledge and experience. Regardless of your background, whether you came from an entirely different field, your work will speak for you. This is why a lot of Digital Marketers and Software Developers also have their own personal projects which make up a good portfolio.

At the end of the day, it really depends on how passionate you are about your job and how good you are at what you do. Whether it’s software development or digital marketing, as long as you’re quick to learn and adapt to the ever-changing technology and put your 101% in, then you’re all set. After all, if you’re happy with what you do, that’s all that really matters.

If you want to know how much you can earn as a digital marketer or software developer, you can try out a salary calculator or just apply here!


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