Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each inbound link is like your website just got another vote of confidence.
So, once the link has been set up, your job is done. Or is it?
Getting links to point to your site is one of the most challenging parts of search engine optimization, but link building doesnâ€™t end once a link has been set up.
In fact, getting that link should only be the first step in a long-term link building strategy.
Letâ€™s talk about this for a minute. Someone received your link request, and went to the trouble of responding. Or, they heard about you, researched you, and maybe even purchased something from you, and then decided to link to you . However it started, he thought it was a good idea to create a link to your site and took the time to make it happen.
Do you just congratulate yourself and move on?
No! The person who helped you deserves a little bit more of your time and attention.
Not only should you send them a thank you for the link, you should treat this like the opportunity it really is. By establishing a relationship with them, you could not only boost your search engine rankings, you could be opening the door to rich collaboration and business opportunities.
Consider these nine important questions for sites that already link to you. Continue reading