Logo Lounge, for the past nine years, has posted annual logo design trend reports and they have just released the 2011 logo design trends report. I would love to hear your thoughts on the showcased trends.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
- Logo Lounge: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
- Disucssion on JCD: 2011 | 2010 | 2009
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, itâ€™s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word â€œtrendsâ€ in itself can have a very negative cast, but in truth, trends arenâ€™t bad. They reveal our growth. Itâ€™s our take on them that allows us to move even further forward.