This is a guest article contributed by Pat Malloy*.
Social media now affects all facets of business â€“ from marketing to end customer support and everything in between. Social media is where you see product and service feedback. Social media is where you learn what your customers likeâ€¦ and donâ€™t like. And itâ€™s the quickest way to build brand recognition within your target market.
So where does your logo fit in to social media marketing? Although small in size, itâ€™s an extremely important element that contributes to the success of any social media campaign. Think about it â€“ your customers (both potential and current) will see it on a daily basis. Theyâ€™ll form a perception of your company that will stay with them foreverâ€¦ This article helps you make the most of these brand perceptions with the following sections: Continue reading