The number of people browsing the Web from a mobile device hasÂ more than tripled since 2009, and it is sure to continue growing, with browser platforms such as iOS and Android offering mobile browser support that is almost identical to what we have come to expect from a desktop experience. As the mobile consumer market continues to grow, so will the aspirations of individuals and companies who look toÂ embrace what the mobile Web has to offer.
With this in mind, many website owners have begun to develop a strategy for providing information and services to their mobile visitors. However, mobile strategies can vary massively from website to website, depending on what the company wants to offer visitors. For example, eBayâ€™s strategy will be very different from an individualâ€™s strategy for a portfolio website, which might simply be to improve readability for those viewing on a mobile device.