You may not realize it, but the technical aspects of your website are key to creating and maintaining a positive online reputation. It may also come as a surprise to learn that search engine optimization influences the structuring of certain website elements other they choosing keywords and creating searchable links. Here are some examples of website aspects that need to be evaluated by someone who knows strategic Canadian SEO services well and how to relate them to the technical aspects of your site.
Page Load Times
There’s no doubt that visitors to your site want the pages to load quickly. In fact, there are several studies indicating that users will give up and look elsewhere if it takes more than three to five seconds for a page to load. Nothing can kill the enthusiasm for seeing what a business offers than pages that take forever to load even when the user has a fast connection.
Think of what that would mean if someone wants to browse the menu of your restaurant or wants to know if you’ll still be open in a couple of hours. A professional can see what can be done to correct the problem by analyzing the page construction, the size of images and other elements, and determine what changes preserve the page’s intent while allowing it to load in less time.
The Search Engines Can Crawl the Site Easily
Search engine crawlers evaluate content and determine page rankings for certain keyword searches. The robot crawlers rely on the links to find content and decide how valuable it happens to be. There are ways to get the crawlers to focus more on certain pages on your site and possibly boost your rankings. A professional will know how to make that happen.
Free of Dead Links
If you want to frustrate a crawler as well as readers, leave dead links on different pages. When they lead to nowhere, it’s very easy to decide the site has little value and leave it. From a search engine perspective, that means the entire site may be ranked lower. As it pertains to traffic, some readers will leave after encountering several dead links and never return again.
No Duplicate Content
Duplicated content is one of the easiest ways to kill your search engine rankings. If you have the same content on multiple pages, how will the crawlers know which one should rank higher than the others? The result is that all of them may end up not ranking all that highly.
Even if you have multiple locations that offer the same basic services, there’s more than one way to present them. Someone who is well-versed in SEO can help prepare original content for each of those locations so crawlers view them as unique enough to merit their own rankings. You can still ensure that they can be reached using links on the main website so readers can find them with ease.
These are only a few of the technical aspects that need to be considered as part of your optimization planning. Seek out help from someone like Mike Zhmudikov, head of SEO department in Toronto SEO firm and arrange for a full site assessment. Correcting technical issues as well as updating your content could be the key to enhancing your online presence.