Top Marketing Strategies for IT Firms During Difficult Times

One thing has always been true about times of crisis: whenever there’s a major issue, there’s always going to be someone who’s going to try to use it for their benefit. Unfortunately, during the time of the COVID-19 health scare, there’s been a staggering rise in phishing attempts and malware that’s aimed at preying on people’s fears.

What does that mean for IT firms? It means that you and your team will have to be at the top of your game even more so than usual during and after this crisis. It means that you’re going to have to make sure that your team knows the threats that you’re facing and how you can help your clients mitigate the effects of this crisis that they haven’t even considered. Here are a few things you should keep in mind to maximize your capabilities during this unique situation!

Emphasize Experience

For many companies, the virus has forced most or all of their teams to work remotely for the first time, throwing them into a situation that they know nothing about. In a time like this, the main thing that companies want is stability, and the threat of phishing scams is the last thing they need at a time like this.

While they’re trying to figure things out, you can present yourself as a team of of problem-solvers that knows how to work remotely and can present the solutions that their team needs in a time of crisis. Having a quality IT team available to answer questions and fix any issues that might arise as a result of your client’s inexperience with working remotely can be a lifesaver for them — which establishes you as a trusted expert that your client can turn to in their time of need. As companies try to cut back on their expenses, the last thing that they’re going to want to cut is a problem solver that they’ve grown to trust.

Keep Your Strategies Dynamic

One thing that any good IT firm understands is that the technological world is constantly changing, and hackers are constantly adjusting their strategies to try to take advantage of the situation. Unfortunately, a situation in which nobody really knows what’s going on is a hacker’s dream.

According to Wavestone US, “With almost the entire organization working remotely, the risk of security breaches will increase. It is imperative to re-train, educate, and over-communicate with the remote workforce about preventative measures against email phishing, malware, and ransomware attacks.” Because most workers from outside the tech industry don’t really know what it’s like to work from home and aren’t necessarily the most skilled at avoiding phishing scams, IT workers are going to have to adjust their strategies to the constantly changing threat.

By keeping your strategies dynamic, you’ll position yourself so that you can educate clients about the dangers that exist and prevent them from making severe mistakes before they happen.

Focus on SEO Marketing

Whenever the economy starts to turn in the wrong direction, SEO marketing is one of the most important tools that you have at your disposal. That’s because SEO is completely recession-proof in this industry, because companies aren’t going to stop needing IT solutions. No matter what happens, hackers are going to keep inventing new phishing scams and new malware programs, which require an immediate solution to prevent further lost productivity.

In a situation like this one, with just about everyone working at home and constantly on a computer, SEO marketing can make your firm into a powerhouse. That’s because if you can use SEO best practices correctly, you can ensure that your firm is the first thing that potential clients see when they search for a solution. Companies are already worried about their long-term planning, and they’re not going to spend any more time or money than they have to in order to solve their problems. The easiest way for them to save money when they need a solution is to take a few minutes on Google and call the first name who can do the job. If that’s your firm, you’re going to be in prime position to take advantage of the opportunity that’s available.

As John F. Kennedy once said, “In a crisis, be aware of the danger–but recognize the opportunity.” This virus has created a situation that nobody really knows how to handle, but that doesn’t have to be a negative for your IT firm. If you can market yourself as a team that’s cool in a crisis and knows how to adapt to the malicious threats in the world of cybersecurity, you’ll come through this crisis looking better than ever, setting yourself up for success for a long time to come!


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