Effective Company Logo Design

Sucessful company logo design is a must-have for all business

A professionally designed company logo is a must have for all businesses. Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.

As you know, people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.

 

Brainstorm the message that you want your logo to convey

Before starting your company logo design, you must understand what a company logo is, what it represents and what it is supposed to do. A good company logo is not just a mark – it reflects a company’s commercial brand through the use of shape, fonts, colour, and/or images.

Before the company logo design, you should find out the message that you want your logo to convey. Please consider the following information:

• Look at the logos of other businesses in your industry. Think about how you want to differentiate your logo from those of your competition.
• Focus on your message. Decide what you want to communicate about your company.
• Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. And it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
• Your business name will affect your logo design.
• Use your logo to illustrate your business's key benefit.
• Don't use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it'll set your business apart from others.
• Avoid trendy looks. If you're redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes

 

Criterias for effective company logo design

1. Simple

One reason your logo should be simple is that people process an image in their mind more readily than words alone. The other reason is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.

Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”

 

2. Memorable

An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

 

3. Timeless

An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?

 

4. Versatile

An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.

Ask yourself, is your logo still effective if it is printed…

• In one color?
• In reverse color (i.e. light logo on dark background)?
• The size of a postage stamp?
• As large as a billboard?

One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.

 

5. Appropriate

How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.

 

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